The Lumen Launch E-Commerce Package

A full-service launch package designed to take your e-commerce business from concept or existing brand to a professional, client-ready online store — without overwhelm.

What’s included:

1. Brand Foundations

• Discovery session to clarify your audience, positioning, and tone of voice

• Visual brand direction: colours, typography, iconography, and styling

• Brand messaging and product positioning guidance

2. E-Commerce Website Build

• Fully responsive, client-ready online store

• Up to 20 product listings (includes product descriptions, photography guidance, and SEO-ready content)

• Payment gateway setup & integration

• Shipping and tax configuration

• Shopping cart & checkout optimisation

• Basic SEO setup & Google Analytics integration

3. Instagram & Social Setup

• Instagram feed & highlight structure aligned with brand

• Guidance on product photography for social and web

• Content structure & posting strategy for launch

4. Visual Assets

• Logo creation or refinement (if needed)

• Hero banner & imagery guidance for the website

• Optional product photography add-on available

5. Handover & Training

• Guided handover session to show you how to manage your products, orders, and store

• Step-by-step handover documentation

• Optional ongoing website maintenance retainer

6. Optional Add-Ons

• Product photography (£450 half day)

• Extended website edits / management retainer (£180 per month)

• Social media management retainer (£650 per month)

• Seasonal campaign planning (£350)