Lumen Launch x Katie Sparrow Floristry

A romantic, considered online home for a floristry business with a passion for beautiful, natural design. Lumen Launch worked with Katie Sparrow Floristry to create a website that captures the character and style of Katie’s work, while making it simple for potential clients to explore her floristry services and get in touch.

The project focused on creating a soft, elegant and cohesive digital presence that lets the flowers take centre stage, alongside clear messaging that helps visitors understand what Katie offers and what makes her approach unique. From the structure and layout to the visual direction and website build, Lumen Launch brought everything together to create a website that feels personal, polished and true to the brand. A website designed to make a beautiful first impression, just like the florals Katie creates.